Velveeta® Big Ten Basketball Program

Frequently Asked Questions

While the Official Rules outline the complete details of this promotion, your question may already be answered below.

What are the prizes for this promotion?
From 12/3/21-1/23/22, uploading valid receipts can earn entries towards the GRAND PRIZE - A trip for four (4) to the 2022 Big Ten Men's Basketball Tournament Game in Indianapolis. This trip includes:
  • Round-trip, coach-class air transportation for four (4) to Indianapolis, IN
  • Three (3) nights' hotel accommodations
  • Ground transportation to and from destination airport and hotel
  • Four (4) game tickets for three (3) games
  • Breakfast with a Big Ten talent
  • $500 worth of Big Ten merchandise
  • $5,300 check
From 1/24/22-4/1/22, uploading valid receipts can earn entries towards the GRAND PRIZE - Your very own home basketball court!

Prize includes:
  • Onsite labor to assemble and install
  • Net return system
  • Team bench
  • Scorekeeper
  • Custom Uniforms
  • Sport light and outdoor speaker
  • Basketballs, ball rack, and ball pump


For playing our Slam Dunk Scratch-Off game, you'll get the chance to instantly win prizes including:
  • Velveeta® Cornhole Set
  • Velveeta® Locker Room Chair
  • $100 Shop.BigTenStore.com gift card
  • Velveeta® Cooler
  • Velveeta® Jersey
  • Outdoor Speaker & Wireless Powerbank
  • $50 Shop.BigTenStore.com gift card
  • $25 Shop.BigTenStore.com gift card
  • Velveeta® Basketball
  • $10 Shop.BigTenStore.com gift card
  • Free product coupon good for a 2# Velveeta® Original Loaf
  • Free product coupon good for a box of Original Velveeta® Shells
  • & Cheese Dinner


*Travel restrictions, conditions, and limitations may apply. See the Official Rules for complete details.
How many times can I enter the promotion?
You can upload receipts through April 1, 2022 to earn sweepstakes entries* towards either grand prize listed above. You can earn one entry per participating product purchased.

Receipts uploaded from 12/3/21-1/23/22 and receipts uploaded from 1/24/22-4/1/22 can have up to 30 participating Velveeta® products total.

You can also play our Slam Dunk Scratch-Off game for a chance to instantly win once per day through April 1.

*Receipts will reviewed by our security team upon upload. NO PURCHASE NECESSARY. See the Official Rules for details on how to enter without making a purchase.
How many prizes could I win?
There is a limit of one (1) instant win and one (1) grand prize per person/email address/household.
How do I play the instant win game?
Register or sign-in to the Velveeta® Big Ten Basketball Program. Once you're logged in, simply click the 'LET'S PLAY' button to open the Slam Dunk Scratch-Off game. Follow the instructions on screen to play and you'll know if you're a winner and what you've won immediately after the game!
I won the instant win game, but never received an email with more details. What should I do?
To make sure you get emails, add customercare@m.helloworldmail.com to your address book. Fill out the form below to let us know you didn’t receive your win email.
How will I know if I'm the big sweepstakes winner?
The first grand prize drawing will be held on or around February 8, 2022. The second will be held on or around April 15, 2022. The winners will be notified via email from the contact information provided upon registration. Once the winners are confirmed and prizes are fulfilled, an official win list will be posted. A direct link to this list can be found in the Official Rules.
I got a message that I've already entered today, but I haven't. What should I do?
Make sure you are visiting https://www.dunkwithvelveeta.com/ directly rather than a bookmarked page in your browser. Also, please try to clear cookies and cache on your internet browser.
I think I’m having technical issues. What should I do?
Sometimes it's a simple thing like updating your browser. Check to be sure that you have a modern version of Chrome, Microsoft Edge, Firefox, or Safari. Also, you may want to check your browser preferences section to be sure JavaScript is enabled. Clearing your cache and cookies also helps in this instance.
I have recently moved or updated my email address. Can I change my registration information for this promotion?
We apologize for any inconvenience, but due to the number of entries we receive in each promotion, we are unable to change registration information. If you do win a prize during the promotional period and your contact information does change, contact customercare@helloworldfulfillment.com.
Why can't I use my P.O. Box address to register or claim my prize?
Your home address allows us to identify your residence for eligibility purposes.